Pakistan’s cosmetics industry has fearlessly pushed its boundaries and today, it proudly holds a significant position among the makeup brands in the country.
The dawn is not too far when local brands will receive widespread recognition due to their superior quality and cost-effectiveness. Pakistani makeup sensations and bloggers bestow their adoration for local cosmetics brands stating,
“Pakistani cosmetics brands have significantly stepped up their game in the last two years or so. Believe me, I couldn’t be more proud! We’re almost on par with global brands.”
Here we have brought the top 10 makeup and skincare brands in Pakistan.
1- Luscious Cosmetics
Luscious Cosmetics has excelled over the long term. This Pakistani makeup brand stands out for offering a broad range of premium quality products at extraordinarily affordable prices.
Meharbano Sethi, the company’s CEO, gave us some enlightening advice on what makes Luscious Cosmetics unique.
“Luscious Cosmetics is one of Pakistan’s largest color cosmetics brands, established in 2008. We pride ourselves on our commitment to producing beauty items that are both cruelty-free and vegan.”
Sethi also emphasized the company’s environmental consciousness. Luscious Cosmetics is a proud member of People for the Ethical Treatment of Animals (PETA), ensuring all of their items are eco-friendly.
Choosing the best product from their collection can indeed be a daunting task, given the stellar quality of their offerings. Their range encompasses everything from skincare kits to vividly pigmented concealers, catering to a myriad of female beauty needs.
Because of each product’s excellence and affordability, the brand has established standards.
2- Organic Traveller
It is undeniably captivating what cosmetics can do, yet skincare ought not to ever be neglected. Organic Traveler, with a special emphasis on empowering Pakistani women, fully comprehends this notion.
Their success has well exceeded expectations. They are known for offering 100% organic, cruelty-free products that bridge the gap between beauty and health.
Among their lauded offerings are the ‘Clear’ and ‘Extinguish’ hydrating serums. These skincare standouts are optimized for oily and dry skin types. They enhance a natural skin glow while minimizing breakout scarring and achieving a balanced complexion.
Their product line continues to expand. In comparison with other makeup brands in Pakistan, their distinguished results have garnered a considerable following on social media.
3- Medora
When it comes to lipsticks, Medora is a time-honored favorite among Pakistani women. The company is based in Swat, Pakistan, and offers a broad spectrum of shades in matte, semi-matte, and glossy finishes.
Whether you’re aiming for full glamor or a more natural look, you can find your perfect shade at an incredibly affordable price. Furthermore, they are renowned for their superior pigmentation and non-stick formula.
In Pakistan, these lipsticks can be found in almost every cosmetics store, testament to their popularity. Remarkably, each lipstick retails for just Rs 200 (£1.02). Astonishing, isn’t it?
According to Pakistani makeup bloggers, it is challenging to distinguish between the lipsticks of global brand MAC and those of Medora.
4- Bling by Nadia Hussain
As a prominent name in Pakistan’s makeup industry, Nadia Hussain has made waves not only as a model actress, but also as a celebrated makeup artist. Her multiple ranges of offerings extend to her own line of cosmetics under the name of bling by Nadia Hussain.
The brand features an extensive variety of products, including:
- Various shades and types of lipsticks
- A broad assortment of makeup brushes
- Diverse categories of lip gloss
All these, and more, are available at Bling by Nadia Hussain at an unbeatable price point, guaranteeing value for every purchase.
5- Kryolan Cosmetics
Kryolan, over the years, has become a favored brand among makeup enthusiasts. Distinguishing itself with its unwavering commitment to quality, it incessantly innovates and comes up with new, improved formulas. Looking for a foundation providing excellent coverage? Then your search ends at Kryolan’s foundation, expertly designed to conceal pores and provide full coverage for that camera-ready appearance.
This uncompromising focus on quality and effectiveness has made Kryolan a preferred choice among actors.
In the cosmetics industry for over 75 years, It has carved its niche as one of the world’s leading makeup brands. This rich experience is reflective in their astonishing range of products.
What makes Kryolan stand out is their customer-centric approach. They empower their users to achieve their beauty goals, fostering self-confidence. Founder Arnold Langer has always prioritized customer interests over business considerations. From the inception of the company, seasoned beauty experts have been consulted to provide insights into the development of their product formulas.
6- Atiqa Odho Cosmetics
Atiqa Odho, known for her illustrious career as a TV and film star, has turned a new leaf as a makeup artist. In her pursuit to beautify the world around her, she has launched an exclusive cosmetics brand in Pakistan.
Bringing affordable luxury to her customers, her brand offers a wide and diverse range: from cosmetics and skincare, to accessories and garments.
7- Rivaj
Every Pakistani woman seems to have used the brand Rivaj UK at least once in her lifetime. This prevalent beauty brand has excelled, solidifying its undeniable position in the market.
Known for its smooth lip liners and highly-pigmented product lines, Rivaj UK persistently meets its customer’s expectations. Importantly, its ingredients comply with the strict regulations of the European Union cosmetics norms, distinguishing it as one of Pakistan’s top-quality beauty brands.
From small Chaand Raat gatherings to grand Mehndi ceremonies, Rivaj UK strives to cater to your cosmetic needs. The brand’s affordability is yet another reason for its sweeping popularity, offering a variety of products at a fraction of the expected cost.
8- Beautify by Amna
Beautify by Amna, is one of the well-renowned, affordable cosmetics brands in Pakistan. This brand is known for its diverse range of skincare items, which includes:
- Serums
- Night creams
- Face cleansers
- Masks
Beyond skincare, there is also a range of cosmetics collection. Some of the featured items are from the Night Queens, Florence and Empress collections. So, why wait?
Hurry and grab your desired skin and cosmetic items by visiting the online store designed by Beautify by Amna for their valued customers.
9- Glam Girl
Leading a renowned brand named Glam Girl, Mahwish Saqib has emerged as a notable makeup artist from Pakistan. Her line caters to a host of beauty and skincare needs, finely attuned to the climate fluctuations customary to the Pakistani region.
Their product range was promptly endorsed by the Pakistani ladies, confirming the appeal and effectiveness of their offerings.
In a bid to empower and inspire, Glam Girl focuses on developing products that cater to all skin types and particularly complement the warm South Asian complexion. To encourage Pakistani women to master the art of professional makeup application.
10- Masarrat Misbah
Masarrat Misbah is a renowned personality in the makeup industry. The secret to the popularity of her brand can be attributed to its silk foundation, which has garnered considerable hype and recognition.
The Brand’s Offerings
The brand’s portfolio extends beyond just that. It features an extensive selection of cosmetics for various parts of the face such as:
- Skin
- Eyes
- Cheeks
- Lips
Target Market and Pricing
With the Asian audience as her primary target, Misbah’s makeup line is priced a tad higher when compared to other local brands. It is an investment in superior quality and uniqueness.