Does high fashion often come with an equally high price tag? Don’t fret! The leading women’s clothing brands in Pakistan for 2023 are rising to the challenge, merging upscale fashion with accessible pricing.
Fashion isn’t merely a luxury, but an expression of oneself, and these eminent brands get it. They aim to deliver high-quality fashion to all – women, children, and men. Everyone in the family gets their share of top-tier fashion!
1. Khaadi
Khaadi is evolving, progressing, changing – it is dynamic. This natural progression is driven by the realization that the brand needs to be responsive to changing customer needs, their lifestyle and of course the environment.
Our new logo is reflective of our CEO, Shamoon Sultan’s vision of growth and expansion. It is to position Khaadi as the leading brand in Pakistan with a global footprint. Two decades ago, we started off by catering to a different customer, now our customer has a new mind set and we need to be relevant. There’s a new generation of clientele that is looking towards our brand and they are more confident, expressive, and empowered in the way they are thinking. The craftsman’s hand is still an inherent part of Khaadi. The two hands which symbolized our heritage in handloom craft have now been merged and connected with the brand logo. Their expression has transformed to reflect Khaadi’s next journey.
We don’t wait to stagnate. We change, we create the change.
2. Sana Safinaz
Sana Safinaz is part of SSFR (PVT.) LIMITED. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. Included on the apparel side is the brand’s latest venture in retail. We are the only premier luxury retailer offering elegant ready-to-wear & fashion fabrics, tastefully printed and embroidered along with avant-garde silhouettes for the modern woman.
A chain of Sana Safinaz retail outlets opened in 2013 across Pakistan providing the latest in trendy and contemporary ready to wear clothing of both western and eastern aesthetic as well as unstitched designs, accessories and footwear.
3. Ideas by Gul Ahmed
The story of textiles in the subcontinent is the story of Gul Ahmed. The group began trading in textiles in the early 1900s. The group entered in the field of manufacturing with the establishment of today’s iconic name of Gul Ahmed Textile Mills Ltd (GTM).
With an installed capacity of more than 130,000 spindles, 300 state-of-the-art weaving machines and most modern yarn dyeing, processing & stitching units, Gul Ahmed is a composite unit – making everything from cotton yarn to finished products. Gul Ahmed has its own captive power plant comprising of gas engines, gas & steam turbines, and backup diesel engines. Believing in playing its role in protecting the environment, Gul Ahmed has also set up a waste water treatment plant to treat 100% of its effluent, bringing it to NEQS levels.
Today, Gul Ahmed is a vertically-integrated operation, with everything from manufacturing across all stages, to retail all under one umbrella. The company was listed on Karachi Stock Exchange in 1972.
4. Sapphire
A high-street brand introduced by one of the largest names in the textile industry, Sapphire is celebrated for combining 100% pure fabric with unprecedented design aesthetic to create designer wear at an affordable price. Our range of clothing has something for everyone: Daily wear, party wear, formal wear, silk tunics, scarves and unstitched fabric. The overarching theme of the collections is providing affordable designer clothes to the masses.
This meld of exquisite design and high class fabric has resulted in the breakthrough of this one of a kind retail brand. Sapphire’s commitment to quality fabric over the years has made it a household name, synonymous with excellence. We hope you enjoy wearing them as much we love making them for you!
5. Beechtree
Beechtree was introduced as a versatile high-street wardrobe solution in 2010 for young, inspirational, and free-spirited girls willing to make a difference. The gap was identified by HKB, the parent company when there was not much being offered in pret category. Our team’s creativity and dedication since 2010 has helped the brand grow in terms of the number of stores and product categories. The brand that started off with selling pret alone is now offering various product lines including unstitched and fashion accessories.
We present ourselves as a brand for the masses because our perception revolves around the fact that fashion is for all. Each product category offers outfits that are chic yet practical, topped with trendsetting silhouettes. With quirky designs and catchy color palettes, we strive to inspire young girls to maintain positive self-expression and fear none while following the latest trends.
Beechtree now has a strong presence online and in the brick and mortar section. We aim to continue growing by bringing in innovative ideas and creating a happy shopping experience for everyone.
6. Zellbury
Zellburry is a known brand, in Pakistan renowned for its designs and vibrant colors. The standout feature of their clothing is the embroidery showcasing the dedication and craftsmanship of our workers who strive to meet customers needs. Zellburry offers a range of designs accompanied by a collection of beautifully patterned dupattas.
Their prints exude elegance. Offer an option for summer outfits while also providing a diverse selection for the winter season. Additionally Zellburry caters to the generation, with their to wear line that boasts various color combinations.
7. Ethnic
Ethnic is a clothing brand, in Pakistan that has gained recognition in the market as well. They offer a range of collections for men, women and our younger generation. Their Rozana collection truly showcases the beauty of fashion. Adds a touch of elegance, to their customers personalities. They provide their customers with a variety of designs incorporating vibrant and captivating colors.
8. Kayseria
Kayseria is one of the leading brands in Pakistan having many clothing stores. They have a wide variety of amazing collections for women that enhance Asian beauty by their elegant styles and a large variety of amazing colors. In a very short time, Kayseria has made its name among the large fashion industry of the country. They provide their customers with high-quality pure fabric with elegant designs.
Kayseria pk is one of the leading online fashion store in Pakistan. Providing you with the latest hand-made embroidered styles of clothes, reflecting the traditional Asian beauty. They design their clothes accordingly that when a normal women wear that dress it automatically enhances her beauty and confidence. Their inspiration is a collection of traditional clothing which is worn by every kind of woman all over the country. By their hard work and great team-up coordination, they prove themselves among the leading fashion brands and provide the best to their customers. They have a large variety of stitched and unstitched collections with the pret wears too for women and kids which are made up of high-quality pure fabric with also hand-made embroidery to drag up the attention of their customers.
9. Al Karam Studio
Alkaram Textile Mills, the parent concern of Alkaram Studio started back in 1986 under the leadership of its founder Mr. Fawad Anwer, a first-generation entrepreneur. Stretching a span of more than 35 years, Alkaram Textile Mills continues its bequest to cater the modern textile solutions globally.
Alkaram Studio emerged as a fashion retail brand in 2010 with the inauguration of its very first outlet, starting the journey with its enticing unstitched category. Over the years, Alkaram Studio has stood along with the fashion dynamics and trends and further expanded by tapping into various other categories such as Ready-to-Wear line for Women, Fabrics and Ready-to-Wear for Men, Home Textiles, Kids range, MAK, Accessories and Footwear.
With a chain of more than 50 retail outlets all over Pakistan, Alkaram Studio has infiltrated its presence in the fashion apparel sector as one of the leading brands in Pakistan. We weave fashionable lifestyle for contemporary individuals through excellent customer experience built around quality, eclecticism and innovation..
10. Nishat Linen
Nishat Mills Limited stands as one of the most well equipped, modern and the largest vertically integrated textiles companies in Pakistan. The company’s production facilities include spinning, weaving, processing and power generation.
Nishat brings you colors of east spiced up with style and elegance; transforming fashion and incorporating cultural values into the designs and ideas. We are responsible for putting forth clothing that represents your taste in dressing up. The beauty is in the colors and the cuts that are modern yet simple and supremely eye-catching. We care for our customer needs and so we keep the quality of our products high. May it be women or children; we have something that can click to everyone’s hearts and minds.
We deal in stitched and un-stitched clothing line, so you may choose what suits your refine grace the best. Take your pick from our wide ranges and ever- changing new designs appearing seasonally.
The sophistication and panache of our dresses is simply breath taking. You inspire us and so we make design that brings the best out of you. For us, it is all about your satisfaction.
Basic patterns rising to the epitome of decency and embellishment, done with our zing touch is what makes Nishat an exceptionally wonderful brand to have you adorned with. A wide range to choose and adopt the style of your own and get yourself pleased by the fantasy beauty that you deserve, this all is what Nishat brings you to your fashion box. Uplifted personality and mystifying beauty is what we aim for. Every woman wants to look good and when you are looking for the brand that does that for you, Nishat comes on the top.